ELEC5701: Technology Venture Creation (2013 - Semester 2)
|Unit:||ELEC5701: Technology Venture Creation (6 CP)|
|Faculty/School:||School of Electrical and Information Engineering|
A/Prof Calvo, Rafael
|Session options:||Semester 2|
|Versions for this Unit:|
|Brief Handbook Description:||This unit of study prepares graduating students with insight and skills in how to turn a concept into a high technology startup company. The class will provide students with knowledge, practical experience and frameworks to assist in evaluating the market for a technology product or service, the design & viability of business models around it, the formulation of a funding-reading business plan & financials, capital raising options & process, venture capital, building distribution channels, intellectual property protection, putting together an A-grade management team, term sheets & funding documentation, technology sales models and going global. We will look at real world case studies of successful technology companies (and flame outs). Does Twitter have a viable business model? Will Facebook eat its lunch? Is YouTube just burning cash? Will Google rule the world?
During the period of the course, students will form teams and write a business plan around a concept they propose. Each student will assume a role in the team (CEO, CTO, CFO, VP Sales & Marketing). The plan will be judged by a panel of real world venture capitalists, entrepreneurs and angel investors to determine the final grade for the course.
The course is limited to 40 students (10 teams of 4) in addition to a waiting list of 8. Be warned that a serious commitment will be required in developing the concept into a viable business plan. The outcome, however, will be very rewarding to those students interested in starting the next Google. Prospective students should send an email in 400 words or less on why they want to enroll prior to acceptance, to the course email address.
This course is taught by instructors experienced in technology startups & venture capital. The course will include a number of guest lectures by industry.
Mr Barrie, Matt
|T&L Activities:||Workgroup: Visiting professional or Teambased interaction exercise|
Attributes listed here represent the key course goals (see Course Map tab) designated for this unit. The list below describes how these attributes are developed through practice in the unit. See Learning Outcomes and Assessment tabs for details of how these attributes are assessed.
|Attribute Development Method||Attribute Developed|
|Understanding what venture stakeholders requires of them and what they can require of others. Communicating with Venture Capitalists, Product Developers, Marketing and Distribution, and Production Departments.||Communication (Level 4)|
|Through a study of engineering project case studies students are encouraged to think critically about: (a) The roles which engineers play in the generation of successful ventures, (b) The social and ethical issues in which engineers can become involved when they apply engineering knowledge to the generation of productive, economic activity.||Professional Conduct (Level 3)|
|Understand how to form and manage a venture project team.||Project Management and Team Skills (Level 3)|
For explanation of attributes and levels see Engineering & IT Graduate Outcomes Table.
Learning outcomes are the key abilities and knowledge that will be assessed in this unit. They are listed according to the course goal supported by each. See Assessment Tab for details how each outcome is assessed.Communication (Level 4)
Assignment: Individual Assignments
Assignment: Group Assignment
|Policies & Procedures:||See the policies page of the faculty website at http://sydney.edu.au/engineering/student-policies/ for information regarding university policies and local provisions and procedures within the Faculty of Engineering and Information Technologies.|
Note that the "Weeks" referred to in this Schedule are those of the official university semester calendar https://web.timetable.usyd.edu.au/calendar.jsp
|Week 1||The commercial working environment of a venture entrepreneur|
|Week 2||Managing and being managed|
|Week 3||Workplace, workforce and commercial ethics + Business Ethics|
|Week 4||Topics in Commercial Law|
|Week 5||IP & Copyright|
|Week 6||Communication: Language and Form|
|Week 7||Tutorial 4|
|Conflict Resolution and Working Relationships|
|Week 8||Tutorial 5|
|Project Planning and Time Management.|
|Week 9||Tutorial 6|
|Quality and Procurement Management|
|Week 10||Tutorial 7|
|What the Marketing Department wants|
|Week 11||What the Production Department wants|
|Week 12||Guest Speaker|
|Week 13||Risk Management|
|STUVAC (Week 14)||No lectures|
|Exam Period||No Lectures|
|Assessment Due: Final Exam|
The following is a list of courses which have added this Unit to their structure.
This unit contributes to the achievement of the following course goals:
|Project Management and Team Skills (Level 3)||Yes||0%|
|Design (Level 3)||No||0%|
|Engineering/IT Specialisation (Level 3)||No||0%|
|Maths/Science Methods and Tools (Level 2)||No||0%|
|Information Seeking (Level 3)||No||0%|
|Communication (Level 4)||Yes||23.07%|
|Professional Conduct (Level 3)||Yes||76.94%|
These goals are selected from Engineering & IT Graduate Outcomes Table which defines overall goals for courses where this unit is primarily offered. See Engineering & IT Graduate Outcomes Table for details of the attributes and levels to be developed in the course as a whole. Percentage figures alongside each course goal provide a rough indication of their relative weighting in assessment for this unit. Note that not all goals are necessarily part of assessment. Some may be more about practice activity. See Learning outcomes for details of what is assessed in relation to each goal and Assessment for details of how the outcome is assessed. See Attributes for details of practice provided for each goal.